Regional Truck & Trailer, Rochester, Geneva, Buffalo, NY

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Recent News

Natural Gas Product Strategy - Navistar, Inc. announced its launch of a comprehensive natural gas strategy, including integrated natural gas product offerings and a strategic partnership with Clean Energy Fuels Corp.  More...

J.D. Power and Associates Award - International brand trucks rank highest in customer satisfaction among Class 8 truck owners in the Pickup and Delivery segment according to the J.D. Power and associates 2011 Heavy-Duty Truck Customer Satisfaction Study.  More...

DPF Cleaning Facility
Henrietta, NY - Regional International, an International dealer located across Western NY, is always striving for new ways to assist and help their customers get the most out of their machine.
More...

 

Click Here to Access Regional University

 Mayhem

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About Us

International Harvester had been operating a factory store in the Rochester area until the recession of 1979; at that time International Harvester closed the Rochester location in favor of servicing the entire region from a factory store in Syracuse, New York.

In January of 1983, Malcuria Brother Motor Truck Corporation was formed as an International dealership by Sam Malcuria. It originally operated exclusively from a small facility located in Geneva, New York. From 1979 to 1985 International had no specific representation in Rochester or the surrounding area.

In November of 1989, Malcuria Brothers sold the dealership to a group of eleven investors. The new dealership, Regional International Corporation ("Regional") acquired $2,237,000 in inventory. Regional continued to operate both the Rochester and Geneva locations. The work force was expanded to include the outside parts salespeople, an expanded new truck sales department, and created a used truck sales department. In many ways, Regional was the birth of a new dealership rather than a continuation of the old. New personnel, capital, and philosophies were brought in by Jim Carello, the new Dealer Principal. Regional was very successful at targeting municipal and fleet customers in the truck sales department and soon the dealership began to feel growing pains.

 

In 1992, the Rochester dealership moved to its present location in Henrietta, New York. Approximately 15 minutes from downtown Rochester, it now occupies the former Fruehauf Trailer Service location, a 30,000 square foot facility located next to the New York State Thruway. This new building solved many of the physical inefficiencies and problems of the smaller facility; and has allowed for an expanded customer base and the utilization of strategic target marketing to expand market share and profitability.

In 2003, Regional expanded its territory for International product sales to include six more counties in Western New York and four counties in Pennsylvania. Associate Dealer alliances were formed with Boyles Motor Sales, Main Tire Exchange, and Portville Truck and Auto to effectively service the needs of our expanded customer base

In 2005, Regional purchased Hanson International in Buffalo, which services Erie and Niagara counties. Renamed Regional International of Western New York Inc., this location now gives us complete access to all of Western New York.    In 2008 the Buffalo location underwent an extensive remodeling process to make the dealership a state of the art facility.  

Currently, Regional has more than 160 full-time employees and keeps average inventories of $11,000,000 including trucks, trailers, and parts. With a team oriented selling style and an understanding of total customer satisfaction as a key goal for success, Regional plans to excel even further in the future.

Check out our new videos!

   

                                                                      

Below: Regional International's 2011 Golf Tournament

 

 Regional International Corp. BBB Business Review

Regional International
1007 Lehigh Station Rd. Henrietta NY 14467
Phone: (800) 836-0409 Fax: 585-359-2418


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